Alyssa Reed curates holiday cheer with bespoke Christmas trees

Alyssa Reed curates holiday cheer with bespoke Christmas trees

In the center of summer season, when most individuals plan pool get-togethers and beach barbecues, Alyssa Reed transforms her household into a winter wonderland. Since July, virtually just about every corner of her downstairs dwelling room has been lined by elaborate Xmas tree displays, every single a person thoroughly curated to suit a exceptional concept. 

Reed is a holistic esthetician and a professional crafter. As the founder of NOFO Flower Business, she tends to make handcrafted wreaths and layouts Christmas trees for people, catering largely to the North Fork group. 

“I was generally into inside decorating,” she stated. “Even in my 20s, any studio apartment that I had, even if it was a minimal shack, I tried out to make it search like some type of scene from a magazine.” 

In 2016, when Reed moved to her existing dwelling in Shoreham, she commenced producing grand tree displays, inspired by her boyfriend’s enjoy for Christmas. Immediately after sharing her dwelling decor on social media, she acquired good opinions from followers, encouraging her to flip her decorating skills into a company. 

“People began reaching out expressing, ‘Hey, do you offer this as a assistance?’ ” she discussed. 

Now, Reed shares her design expertise with others, getting requests on the internet by way of her site and social media. 

“I really like that I can assist make a property a house for the holiday getaway,” she said. “What it definitely comes down to is a whimsy, magical emotion.” 

Her home serves as a test kitchen for her patterns, as nicely as a area in which she can photograph her trees to develop her on the web portfolio. 

“The house is constantly completed up — I like it,” claimed Reed. “The trees in my home are an example of what I can do, but we can also tweak it.” 

Reed will work with consumers to produce a layout that tends to make perception with their room and design. Some customers will check with her to incorporate their own ornaments into the design and style, when others will request a tree that’s like just one that Reed has showcased on social media. 

A single of Reed’s most notable models is a nautical-themed tree with a pink and white “Locals Only” sign front and heart. A variety of buoys, ropes, and nautical ribbons are draped around the 6 1/2-foot spruce tree. When achievable, she likes to incorporate merchandise that she’s thrifted, like the copper lobsters poking out from the Locals Only Tree’s branches. 

A single of Reed’s most notable layouts is a nautical-themed tree with a pink and white “Locals Only” indication entrance and middle. | Images by David Benthal

A vacation decor maximalist, she also likes to generate scenes all around her trees. Smaller information, like antique fishermen statues resting on top of the mantel and items coated with lobster-patterned wrapping paper, total the nautical glance. 

“I love to coordinate the wrapping paper with my trees — it really ties the full detail with each other,” she defined. “I don’t actually want just a tree in the corner of the space and practically nothing else.” 

In her at-property apothecary, the place she presents luxurious facials and other holistic skincare treatment options to clientele, she’s developed a specially one of a kind tree scene. When clients enter the space, they’re greeted by calming earth tones, furniture manufactured of purely natural materials and heaps of greenery. 

“I constantly needed to make my treatment method area come to feel like you’re coming into a forest,” she stated. This year, she’s developed a mystical woodland tree to suit the house. The exceptionally detailed tree is almost nothing shorter of magical — showcasing shades of inexperienced moss, velvet fern, authentic pine cones and a variety of ornamental mushrooms. Reed also included miniature wreaths to the tree, crafting them out of twigs and embellishing them with monarch butterflies and quartz crystals. 

“I set a good deal of appreciate and treatment into what I do,” she spelled out. “I’ve been told in the earlier by pals that I should really do this skillfully and whatnot, and I would constantly snicker at it … you never ever seriously know what will turn into of everything.” 

To individuals on the lookout to elevate their household tree this year, Reed made available the next suggestions: 

“Don’t be concerned to go a very little nuts, there is so numerous different ways you can execute it,” she reported. 

When planning a tree, it is essential to select a target. Reed will normally heart her layout about a concept, a coloration palette, or even a exclusive ribbon. 

“I may be considering about a concept for months and it’ll take a lengthy time to execute it … other occasions, I’ll just know,” she stated. 

A different aspect to take into account is the sort of tree. Reed suggests applying artificial trees since they’re a lot easier to do the job with and are much more predictable. They’re also far better for flocking — a common method utilized on trees to produce a natural, snow-protected appear. 

Once it’s decorating time, a critical step in generating a effectively-built tree is filling in the spaces amongst branches. “A great deal of trees, when you place them up, they’ll have a lot of gaps and they’ll come to feel fairly dreary,” she stated. “Fill that with floral picks, distinctive floral stems … you can even fill it in with stuff you locate outside the house like pine cones.” 

In the course of the system, Reed will stand back to evaluate the tree, modifying as she goes. “Sometimes it’s demo and mistake,” she stated. “It’s alright to just take it down and begin once more.” 

Searching for some inspiration? Stick to Reed on Instagram @nofoflowerco or visit