Chongqing Company Innovates Intangible Cultural Heritage Industry

Chongqing Company Innovates Intangible Cultural Heritage Industry

Chongqing – As highlighted in the report to the 20th National Congress of the Communist Occasion of China, China is fully commited to preserving its intangible cultural heritage. Sanxia Embroidery Handicraft Co. Ltd, a top embroidery enterprise centered in Chongqing’s Wanzhou District, contributes tremendously to this effort and hard work.

Sanxia Embroidery Handicraft Co. Ltd., dependent in Chongqing’s Wanzhou District, is a primary embroidery company specializing in intangible cultural heritage. Due to the fact its establishment in July 2005, the firm has gained numerous accolades, together with “Ethnic Minority Specific Requirements Commodity Specified Production Organization” and “Chongqing Critical Cultural and Tourism Enterprise.”

Sanxia Embroidery’s core organization is conventional embroidery, and it has founded its manufacturer “The Room of A Needle&Thread.” (Image/Sanxia Embroidery)

In addition to classic embroidery, Sanxia Embroidery has proven its brand name with the “Place of Needle & Thread” line of superior-close embroidered products. There are three significant groups in the solution line: “Embroidery Residence Furnishing,” “Jade-like Compact Objects,” and “Artwork Get the job done Assortment.” By making use of traditional embroidery craftsmanship to a number of fields, this sort of as environmental art, dwelling decoration, vintage apparel, and customized customization, the business has preserved and handed on common embroidery craftsmanship.

Sanxia Embroidery’s merchandise “Embroidery Dwelling Furnishing.” (Picture/Sanxia Embroidery)

In modern diversified and highly aggressive current market, intangible cultural heritage and conventional craftsmanship confront major issues, these types of as absence of merchandise innovation, outdated manufacturing modes, solitary sales techniques, and lack of successors. 

By means of large info and artificial intelligence engineering, the enterprise has recognized a qualified technologies staff and created multiple software program platforms, like the “PCP Personalised Customization System,” “OMS Synthetic Intelligence Manufacturing Administration Method,” and “EMP Enterprise Comprehensive Data Administration System.” By digitizing investigate and growth, smart manufacturing, and on the internet sales, the organization has effectively solved difficulties and bottlenecks in product or service research and improvement, production, and sales of regular craftsmanship. 

By optimizing the platform system extensively, the firm has been equipped to enhance the quality of its merchandise, provide a greater sales experience, and tap into the broad desire for customized items and significant-worth conversions of classic craftsmanship.

With its dedication to preserving regular craftsmanship and contributing to poverty alleviation, the firm displays Chinese culture’s toughness and global competitiveness.

Sanxia Embroidery’s workshop. (Image/Sanxia Embroidery)

In the following three years, Sanxia Embroidery aims to establish an on the internet and offline built-in exhibition and marketing system that handles the countrywide and international intangible cultural heritage business. The system will serve as the foundation for slowly making a seamless on the net and offline industrial model, building yearly sales revenue of 800 to 1,000 million yuan (about 116.16 to 145.2 million U.S. bucks) and contributing to revitalizing the intangible cultural heritage market.

Aside from cultural preservation, the corporation contributes to poverty alleviation in the state. Since 2019, the organization has established a “Sanxia Embroidery Inheritage Poverty Alleviation Workshop” in Longju City and a Sanxia Embroidery “Production, Study, and Tour” experience middle in Shiping Village, Henghe City, a city-amount rural revitalization zone.

Sanxia Embroidery has set its sights on selling rural revitalization by supplying whole-time and flexible work prospects. (Photo/Sanxia Embroidery)

Moreover, the corporation is fully commited to aiding individuals with disabilities attain self-worthy of by way of employment. In pursuit of this aim, the company has set its sights on endorsing rural revitalization by supplying full-time and versatile work chances to around 800 disabled people around the up coming three many years.