Fifty shades of Indigo from online brand, House of Ekam

Fifty shades of Indigo from online brand, House of Ekam



Showcasing moody hues of blues, the new line of residence décor linen by the on the net model, Dwelling of Ekam is aptly named ‘the Indigo Collection’. We capture up with Delhi-based mostly Tanvi Agarwal, the founder and creative head of Property Of Ekam, who started the brand in the calendar year 2017. A self-taught designer, she is a graduate and submit graduate in Mathematics and has worked in mergers and acquisitions in Ernst & Youthful. Soon after her stint at E&Y, she began performing at which was just one of the biggest furniture and household decor marketplaces in the country then and which is where her adore for textiles and style and design bloomed. Shortly she realised the dearth of effectively intended handmade goods in the on the net space and that’s how the brand name House Of Ekam was born. We speak to the entrepreneur about her new assortment and how her brand is championing for sustainability.

Convey to us about your new assortment.

Our indigo selection is a little testament of our like for the colour. I have personally been fascinated with natural colors and its utilization in residence furnishings and apparel. We have been experimenting with Indigo and Dabu (a variety of mud resist printing) for around 3 decades and we preferred to include things like this gorgeous colour in all our classes ie. curtains, bed linen, tableware, textiles and so forth. Our collection attributes common sanganeri motifs to special summary prints to some contemporary florals. Each garden of material is block printed by hand with no a trace of chemical utilizing only organic indigo

Notify us about your sourcing of materials. How sustainable is your model?

Our materials are sourced from all above the state and then hand block printed by talented artisans at our workshop in and around Jaipur. Staying in an industry where by fabric wastes and digitization are the norm, we attempt extremely hard to minimize this. Appropriate from creating 100 per cent handmade material in small batches to re-making use of all our cloth wastes in the type of our zero squander collection, we consider to be as sustainable as we can.

Do tell us more about the craft associated and about the artisans.

The dabu procedure commences with the collection and storage of mud from the regional pond. prior to its usage the mud is soaked and sieved right until it results in being a good paste. It is then mixed with lime, gum possibly fenugreek or alum and jaggery. The material to be printed is washed carefully to remove all starch and then dried the full yardage is treated with harda or the mordant. The resist printing is executed by making use of our wood blocks dipped in the dabu paste. The fabric is then dyed in purely natural indigo and dependent on the structure of the fabric, it goes a next round of resist printing or washing which gets rid of the mud paste and imparts the remaining neela color to the resisted spots. Our artisans are experts in the discipline and have been practising this craft for many several years. They dwell and breathe the color and the greater part of them function from their houses alone allowing females to be bundled as perfectly.

What is your personalized favorite from this collection?

It is challenging to select a favorite but I significantly enjoy the indigo mughal curtains (it’s our bestseller far too) and our indigo patchwork structure that includes curtains, quilts, table linen and so on.

From INR 500 onward.

Readily available on-line.

– Sabrina Rajan